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Best vancouver digital marketing agency

Updated: Sep 13, 2022


In this article, we'll cover the basics of SEO and how to optimize your site for search engines. You'll learn about keywords and on-page optimization, as well as the importance of long-form content for SEO. We'll also talk about local SEO and how you can use Google My Business to get found in local search results. Finally, we'll discuss technical SEO: what it is, why it matters and what you can do under the hood to improve your rankings.

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid results often referred to as "natural," "organic," or "earned" results. This includes both on-page and off-page factors, such as links, tags and other metadata.

The basics of SEO

SEO is the process of improving the visibility of a website or a web page in a search engine's unpaid results often referred to as "natural", "organic", or "earned" results. A typical SEO campaign will involve both technical optimization (such as implementing HTML tags) and on-page content improvements (such as writing articles on your site).

The role of content in SEO

Content is king: Content is the foundation of your website. It's what visitors will see, it's what they will read and it's what they will want to share on social media platforms like Facebook, Twitter and Pinterest. The more people who visit your site and share your content with their friends, the more exposure you'll get in search results.

Content is what visitors will want to buy: If you've ever spent money on an item online or in store based on a recommendation from a friend or family member, you know that recommendations are worth their weight in gold! When someone uses the words "I love this product" or "This makes my life easier," we're more likely than ever before to trust that product for ourselves and as marketers we have similar tools at our disposal when it comes time for us to sell something online with our own content strategy."

Local SEO and the power of Google My Business

Local SEO is all about the importance of a business listing.

Google My Business is only one of three listings you'll want to optimize for local searches, but its one of the most important. Here are all the things you need to know about getting your business listed on Google:

Google My Business has replaced Google Places for Business as the primary place for businesses to manage their online presence. If you have an online presence at all, make sure it's registered with them!

This is extremely important if you have brick-and-mortar locations, because having a physical address in their database means that users can see exactly where they are (and how close they are).

You can also add photos and hours of operation in this platform, which gives users another visual cue when searching for local businesses perfect if yours has a unique aesthetic or offers different hours than competitors nearby

Technical SEO, what to do under the hood

Technical SEO is all about making sure your website is easy to crawl, index and render. Crawling refers to how Googlebot goes through a page, while indexing refers to what it takes in when it has gone through it. Rendering means how Googlebot sees your site on a users browser.

The following are some of the things you should focus on for technical SEO:

How to make an effective listicle with a successful landing page

If you're looking to create an effective listicle that will drive traffic back to your site and increase conversions, there are a few things to keep in mind. First, it is important to have a clear goal for the content. What do you want the reader of this listicle to do after reading?

Do they need more information about specific topics related to your industry? Do they need help making decisions about what products or services will be best for them? Or perhaps they simply need more information before making any purchasing decisions at all.

The answers here depend on what type of landing page you want visitors from your listicle (post) to end up on. For example, if someone clicks through one of our posts which has been optimized specifically for B2B clients interested in learning more about how we can help with their SEO strategy and ends up on another page where they can schedule an appointment with us directly through Clarity that's great! It means we've successfully achieved our goal: educate people about what we do while simultaneously providing them with an easy way contact us so that we can learn more about their needs and provide tailored solutions moving forward."

You can optimize your website for Seo. It's important for having a successful online presence.

You can optimize your website for Seo. It's important for having a successful online presence.

SEO is an important part of the marketing process. It helps to increase traffic and sales for a business or website.

SEO is not just about rankings: it's also about making sure that pages on your site are accessible, readable, and enjoyable for visitors and that you're consistently improving these qualities over time as well!


SEO is a complicated topic. The technical aspects are difficult to grasp, and the strategies have changed dramatically over the last decade. But with this guide, we hope that you're now armed with enough knowledge to get started on your own SEO journey!


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